Audience Profile
Yellow Light Media offers high quality digital advertising that is viewed
by taxi passengers with the following typical audience profile:
| Age range (typical) | 18-45 years old |
| Male / Female split | 55% male, 45% female |
| Professionals | 45% |
| Earnings over £40k | 40% |
| Passengers per year | 16,000 per taxi (average) |
| Passengers per trip | 1.5 (average) |
| Journey time | 12 minutes (average) |
Digital advertising is a highly effective means
of communicating with this audience.